
Fiona Sandford

Unlock Your Leadership Potential with Fiona Sandford MBA
Fiona brings over 20 years of first-hand experience as a charity CEO, so she understands the realities of leadership - juggling priorities, driving change and staying true to your purpose under pressure.
As a qualified coach and trained mentor, Fiona offers more than theory. She brings the insight of someone who has led from the front, made tough calls, and stayed focused on what matters. Her support is practical, calm, and honest - designed to help leaders move forward with clarity and confidence.
Fiona creates a trusted space for real conversations. She helps you get to the heart of the issue, whether you’re facing complex decisions, navigating change, or simply needing time to pause and reflect. You’ll leave with a clearer sense of direction and a plan that works for you.
Through coaching, Fiona brings deep expertise in strategic planning, organisational development, change management and shaping healthy, values-led cultures. She supports leaders to reflect, reset and lead in ways that feel both effective and authentic. Great leadership isn’t just about what you do - it’s about who you are.
Fiona also works with organisations to develop emerging leaders, offering practical guidance and space to build confidence. As a trained mentor, she supports newly appointed Chairs and CEOs - helping them step into leadership with purpose and perspective.
Wherever you are in your leadership journey, Fiona is here to help you take the next step.
How to Contact Us
To contact Us, please email Us at hello@BirchTreeAssociates.co.uk


